So what did Stacy do right? Instead of going all out by herself, she took in the feedback of the people that mattered. So, she did what any good businessperson would do, she incorporated it all! She took the help of her husband and neighborhood and started Chicken Salad Chick as a haven for all chicken salad lovers. Stacy also noticed that the South had some strong opinions on chicken salad. But she quickly found out how the perception of the “perfect” recipe varied from one person to another. Stacy says that she has always been on a quest of finding the perfect chicken salad. The message speaks loud about the brand Chicken Salad Chick aspires to be. There is a message from the original chick, Stacy, the founder of the brand. In a world dominated by multiple fast chain concept restaurants, what makes Chicken Salad Chick stand out? If you head over to the brand’s official website, you might get a peek into why! The brand is very clear about what they are doing- selling Southern-inspired fresh chicken salad. The brand plans to open 400 units by 2025. Chicken Salad Chick welcomed its 16th consecutive quarter for the fourth consecutive year of same-store sales growth- $153.3 million in system sales and a 4.4 per cent increase in comp sales over the years. The goal is to bring Chicken Salad Chick closer to different communities across the key region of the US.Ģ019 has been a benchmark year for the brand that essentially serves chicken salads with a southern touch. Deviney believes that it’s integral to keep the momentum going by continuing with the accelerated expansion plans. The idea, Deviney said, has always been to spread joy, enrich lives and serve others. Scott Deviney said that he is incredibly proud of all that the team has accomplished and that none of it would have been possible without the tireless work of the outstanding team and dedicated franchise owners. These include the long targeted markets of Kansas City, Austin, and Boca Raton. The fast-expanding brand has also signed 26 new franchise agreements to develop 60 debut restaurants in 2019. Stacy Brown seemed exhilarated with the restaurant’s grand opening in the city of Rome, Georgia, her hometown. The year also witnessed the first leg of the chain’s Georgia debut. This comprised its virgin locations in Ohio and Illinois. According to the fast restaurant chain, 2019 has been the most triumphant year in company history. Chicken Salad Chick completed Q4 with forty new restaurants in the last year of the decade.
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